Marketing’s Wheel of Misfortune
If marketers on both the client and agency side really want to extend their influence, we’ll need to ween ourselves from the impulse to spin the “Wheel of Marketing Misfortune”. It won’t be as easy as it sounds.
If marketers on both the client and agency side really want to extend their influence, we’ll need to ween ourselves from the impulse to spin the “Wheel of Marketing Misfortune”. It won’t be as easy as it sounds.